Post by account_disabled on Mar 11, 2024 5:06:51 GMT -5
The about those adverts as simply holes in the Internet then we can begin to bring content into the conversation. Holes in the Internet At risk of stating the obvious advertising creative is not content. At its worst it shouts to gain our attention and at best it still tries too hard to connect directly to a brand or direct response opportunity. Imagine then if we used those spaces to highlight an amazing piece of review content like this fantastic Which Macbook Should I Buy guide by Wirecutter.
Using programmatic we could target that at people that have visited a retail Europe Cell Phone Number List store that stocks Apple within the last two weeks and have also been to the Apple site. Another example a great video review like this by a prominent UK automotive media brand of the best sports car to buy to someone that has just testdriven an Audi R. The opportunities are endless. Native advertising Some might say this is the natural extension of the currently rudimentary opportunities presented by the native advertising world through platforms such as Outbrain and Taboola. This is however like comparing use of the distribution with using realtime programmatic a walled garden restricted to just Google publisher websites versus a programmatic play that could reach out to almost every site on the web and across some really exciting other areas like TV radio and outofhome to boot.
Well come to how they fit in shortly. While native advertising helps us position the opportunity in our heads using space traditionally seen as for adverts for content it is important to understand how much more powerful programmatic reach is. There is one really interesting player starting to make waves in this space and that is a Floridabased company called Triple Lift. The model offered allows brands to buy native inventory using programmatic tech offering advertisers a way into those walled garden spots within content areas. This is gradeA real estate for content marketers.
Using programmatic we could target that at people that have visited a retail Europe Cell Phone Number List store that stocks Apple within the last two weeks and have also been to the Apple site. Another example a great video review like this by a prominent UK automotive media brand of the best sports car to buy to someone that has just testdriven an Audi R. The opportunities are endless. Native advertising Some might say this is the natural extension of the currently rudimentary opportunities presented by the native advertising world through platforms such as Outbrain and Taboola. This is however like comparing use of the distribution with using realtime programmatic a walled garden restricted to just Google publisher websites versus a programmatic play that could reach out to almost every site on the web and across some really exciting other areas like TV radio and outofhome to boot.
Well come to how they fit in shortly. While native advertising helps us position the opportunity in our heads using space traditionally seen as for adverts for content it is important to understand how much more powerful programmatic reach is. There is one really interesting player starting to make waves in this space and that is a Floridabased company called Triple Lift. The model offered allows brands to buy native inventory using programmatic tech offering advertisers a way into those walled garden spots within content areas. This is gradeA real estate for content marketers.